UNITY Mobile Delivers Comprehensive Mobile
Viewer Engagement at IBC 2011 (Stand 3.C35)
2 September, 2011: St Petersburg Florida, USA; Prague, Czech Republic: UNITY Mobile, a premium provider of optimised mobile websites and mobile services, will be demonstrating its innovative cloud-based platform for mobile website creation, management and mobile video delivery at IBC 2011 on Stand 3.C35 (9-13 September, RAI Centre, Amsterdam). The company will also highlight the effective deployment of interactive Quick Response (QR) codes to engage TV audiences in new ways.
UNITY Mobile is revolutionizing the way that businesses connect to the entire mobile ecosystem, providing a mobile-friendly web presence with interactive marketing tools to harness the immense potential of audiences on-the-go.
Thomas Wittig CEO Unity Mobile
“Your audience is going mobile,“ says Thomas Wittig, CEO UNITY Mobile. “Mobile is taking over as the main internet access channel in terms of volume; the shift is so prolific that it is estimated that more than 3 billion mobile users can now access the web, stream news and catch-up TV via connected devices. According to a recent ComScore survey, 26% of European mobile audiences are already consuming video through their devices. We believe that this year’s IBC delivers a clear call to action to the broadcast industry: it’s simply irresponsible to ignore the demand for mobile-viewable content. Mobile is central to maintaining and attracting new audiences.”
Deployed by clients worldwide including AT&T, Parallels and Hostopia, UNITY Mobile’s platform offers end-to-end publishing, marketing and content delivery optimised for any mobile device, network or operating system, via a complete cloud-based hosted solution. It is the ideal solution for broadcasters looking for a robust cost-effective video (multimedia) delivery tool. Content owners can easily maintain their brand integrity, manage, interact with and analyse their subscriber base through highly scalable, feature-rich and cost-effective services; easily deployed and seamlessly integrated into existing web, business services and broadcast workflows.
“The key to a successful TV-Mobile strategy rests both on the quality of delivery and real audience engagement,” Wittig continues. “Our platform ensures that content is optimised for the mobile viewer and through interactive marketing tools such as mobile applications and Quick Response (QR) codes, enhances the viewing experience by adding real value in real time – whether the viewer is mobile or at home in front of the TV set.”
QR Codes (2D barcodes which can be scanned by smartphones) are fast becoming an integral part of traditional and digital media campaigns, allowing businesses to directly connect with potential customers. As broadcasters and content owners look for new ways to reach an increasingly tech savvy audience, the deployment of QR codes is growing in popularity, with recent examples such as BBC’s The Good Cook series proving successful, as a simple but useful tool to help viewers recreate the recipes they see on the screen.
Daniel West, Managing Director UNITY Mobile says, “A recent Nielsen report found that 86% of mobile internet users (and 92% of 13-24 year olds) use their devices simultaneously with TV. A quarter of them say they are browsing content related to what they are watching. That’s a compelling opportunity for broadcasters and content providers to complement the TV viewing experience on the mobile platform. Viewers are no longer passive; they want to interact with content and advertising, particularly when it bears a QR code and adds value. With our interactive marketing expertise, understanding of the mobile environment and proven effective delivery, UNITY Mobile can help broadcasters and content owners engage with viewers as never before and reach a wider audience.“
UNITY Mobile will be co-exhibiting with sister company, Multiscreen Systems Integrator Visual Unity at IBC 2011 (9-13 September, the RAI Centre, Amsterdam) on Stand 3.C35. Visit the team in Amsterdam for a demo of their mobile platform, including tools for interactive mobile marketing, distribution and reporting.
-ENDS-
Contact:
Daniel West, Managing Director, UNITY Mobile
T:
+1.888.519.8561
E: west@unitymobile.com
Visit: www.unitymobile.com
About UNITY Mobile
UNITY Mobile is a cloud-based mobile platform provider that enables organizations to easily leverage Internet strategies and operations directly in the mobile channel. UNITY’s innovative publishing, management and marketing platform enables brands and advertisers to rapidly build on core digital media investments and processes and seamlessly access new mobile audiences.
Headquarters/EU Office:
Namesti 14. rijna 642/17
Prague, 5 Smichov 15000, Czech Republic
T: +420.226.003.400
US Office:
11500 9th St N, Ste 100
St. Petersburg, FL 33716, USA
T:
+1.888.519.8561
