Grappling with TV to Mobile
Thomas Wittig, CEO UNITY Mobile (IBC Daily 12.09.2011)
The world’s gone mobile. The stats and demographics speak for themselves. Mobile is outperforming PC in terms of traffic; indeed the shift to mobile is so prolific that it is estimated that three billion mobile phone screens now have the potential to access the web, stream news, catch-up TV, VOD and engage with social media.
This year’s IBC delivers a clear call to action to the broadcast world: it’s simply irresponsible to ignore the demand for mobile-viewable content. Mobile is central to maintaining and attracting new audiences. For those who do embrace a TV-mobile strategy, the rewards of the digital dividend will be great.
