As TV goes mobile SIs respond
Tomas Petru – President: Visual Unity (IBC Daily 12.09.2011)
As we go through this IBC, the market is facing the most significant paradigm shift in the last decade, with traditional linear broadcasting unable to meet the demands of the emerging multi-screen audience. Let’s be frank: if you’re managing your broadcast operations in the same way as you were in 2007 (when the iPhone first hit the market) and have not yet implemented a TV-mobile (ie Multiscreen) strategy, you’re missing out on more than 50% of today’s potential audience and a demographic of future big spenders.
Visitors to IBC are looking to exhibitors to deliver clear direction on how to reach new audiences on new screens in new ways. The broad base of technology providers, offering out-of-the-box applications or bespoke solutions, cannot be relied upon alone to deliver a truly integrated mobile solution. It is the role of MSIs, such as Visual Unity, to bring about video-broadcast-mobile convergence and enable broadcasters to secure their place in the connected device era.
