Project Description
Client: Megahertz Broadcast Systems
MJO was retained by Megahertz to help define the company’s marketing strategy and provide implementation support. With no dedicated resource in-house, Megahertz was able to rely on MJO to take responsibility for the marketing function and provide direction, based on our extensive knowledge of the broadcast market and experience of the international systems integration business.
Working closely with the management team, sales organisation and agencies, MJO has handled many activities including: marketing strategy; definition and management of quarterly marketing communications plans; e-marketing; development of sales tools and collateral; copywriting and material proofing; and international exhibition and tradeshow management (incl. IBC, Broadcast Video Expo and CABSAT).
“MJO has been a strong and key part of my marketing and communication strategy. Highly focused on deliverables while remaining fun to work with while delivering innovative ideas. Melanie integrates well within the team and uses strong project management to ensure we meet our objectives.”
