Project Description
Client: Omneon (part of Harmonic Inc.)
MJO was retained by Omneon over a two-year period to provide full marketing support for the EMEA region, whilst they looked to recruit a marketeer into the role on a permanent basis. They needed someone who could hit the ground running, become fully integrated into their existing operations and work closely with their US headquarters, regional sales teams and agencies.
MJO was responsible for: definition and management of the regional marketing budget; management of the PR agency to produce regular press releases, editorial and case-studies; events, partner seminars and international tradeshows (including IBC, NAB, CABSAT, SATIS and NatExpo); print and online advertising; channel and field marketing activities, including the organisation of annual partner summits.
“Melanie managed field marketing programs in the EMEA region for Omneon, Inc. She has both hands-on tactical skills and strategic knowledge and experience, which made her a great fit – Melanie quickly learned so much about our products and strategy, integrated so well with the team, and was so productive that one might have believed she were a full-time employee. Melanie is smart, energetic, organized and efficient, and with her I could always trust that the job would be done to the highest standards, and on schedule. On top of her professional skills, Melanie has a great sense of humor and positive attitude that help her supercede any challenges and focus on moving the project at hand forward.”
