Project Description

Project: Various consumer technology product launches
Client: Pinnacle Systems (part of Avid Technology)

Working closely with the European marketing team, MJO assisted Pinnacle Systems to launch various consumer software packages and home entertainment products into the UK (including Dazzle*, Studio v.10-12 video editing, M-Audio and PCTV). From product packaging, planning and implementation of national PR and advertising campaigns (including TV, radio, print, social media and product placement for a review on The Gadget Show), to national retail and channel programmes (including point-of-sale and staff training).