Project Description

Show: NAB, Las Vegas, USA
Client: Visual Unity

In 2012, MJO helped Visual Unity to showcase its capabilities at NAB. This event, which takes place annually in Las Vegas, attracts c. 91,000 visitors, 1,500 exhibitors and was the client’s first time exhibiting at the show.

MJO managed the design agency from concept to the build of a compact but effective booth within TradeFair’s UK Pavilion; a full communication programme including PR and targeted customer eblasts; print and online advertising and advertorial and the production of show sales tools and collateral, including a rolling screen presentation. We also organised a speaker session for sister company StratCorp in the associated Military and Government Summit alongside key players in the sector.

Earlier in the same year, we also provided complete support for the team to exhibit at CABSAT in Dubai – creating content, managing the design and build of the stand, plus marketing communications activities to promote their presence at the show, which resulted in editorial coverage in regional industry publications.